Burnout → Breakthrough
Strategic coaching for senior revenue leaders navigating hypergrowth, team dynamics, and the pressure to perform.
After 20+ years leading revenue teams at Zoom, Intuit, and Outreach, I discovered something crucial: sustainable success isn’t about working harder — it’s about leading smarter while staying true to who you are.
Trusted by Revenue Leaders From
You’re in senior rooms but questioning if you deserve the seat. Over-preparing for every meeting. Second-guessing decisions that used to feel automatic. The imposter syndrome and self-criticism are exhausting.
Your calendar is a nightmare. You can’t say no. Work bleeds into family time while major life changes pile on: new baby, new role, new pressures. You’re barely able to hold it all together.
Should you double down, level up, or jump ship? Every opportunity feels equally urgent. You’re successful but directionless, making reactive moves instead of strategic decisions about what’s actually next.
You’re not broken. You’re not failing. You’re navigating the unspoken reality of high-performance leadership — burnt out, doubting yourself, and unclear on your path forward.
“Alyson’s coaching helped me move from a professional slump/block into clarity about the career path I want to pursue. Her ability to connect themes from my past experiences revealed why certain roles inspired me and others drained me. That insight gave me the confidence to pursue people management, greater impact, and the next level of my career.”
“I’ve lived what I now help others move through—the constant pressure to perform, the imposter syndrome that creeps in, and the question of ‘how do I do this and still feel like myself?'”
I help senior revenue leaders move from chaos to clarity — building high-performing teams while maintaining your sanity, relationships, and sense of self.
Recognize
Reset
Rewire
Rise
I’m ready to transform how you lead yourself, and those around you that matter most.
I spent nearly two decades leading revenue teams at hypergrowth tech companies. Medical devices to SaaS. Fortune 500s to startups. I’ve built and scaled organizations across Direct, Channel, and E-commerce models. Led teams through PLG, sales-led, and ABX motions.
But resumes don’t tell the real story.
I started as an engineer wearing a hard hat, not a headset. That ground-up perspective shaped everything. I jumped into sales because I wanted control of my outcome. I wanted to know that the harder I worked, the more it would show in my results.
That formula worked brilliantly… until I became an executive. Suddenly, working harder wasn’t the answer. Success meant working through others, not just myself.
I became known for balancing strategy with empathy. Turning chaos into consistency while building trust-based teams. My secret? I genuinely believe trust and vulnerability are the foundation of every high-performing team (and yes, I’m that person who gifts “The 5 Dysfunctions of a Team” to every new manager).
I thrive in environments that need optimization, structure, and clarity. Teams often asked me to lead people more senior than me because I worked “with” them, not above them.
After my kids said I loved work more than them, I knew something had to change. I’d achieved everything I thought I wanted: top of the leaderboard, high-performing teams, and company-wide recognition. Still I found myself exhausted, burnt out, and disconnected from what mattered most.
This certification recognizes individuals who demonstrate advanced coaching skills — able to guide anyone on any topic, build trust and intimacy, manage conflict, evoke transformation, and meet International Coach Federation (ICF) accreditation standards.
“Working with Alyson felt like work therapy. She helped me remove the pressure I was putting on myself. I now make decisions faster and approach challenges with more clarity and conviction.”
“Trust and vulnerability are the foundation of every high-performing team — and they’re the foundation of our coaching relationship too.”
We explore where you are and where you want to be (no pressure, no pitch).
We create a personalized roadmap that works with your brain and your life.
You lead with clarity and confidence while staying true to yourself.
“Over the time I’ve worked with Alyson, I’ve seen her dedication, expertise, and ability to bring out the best in people. Her thoughtful and organized approach gave me clarity, confidence, and actionable steps to prepare for management. I now feel equipped to pursue a leadership role where I can both deliver results and support others in their success.”
“Working with Alyson has been a huge success. We started working together at a critical time when I was evaluating what was next for me professionally. She helped me hone in on what mattered most for me, both as it relates to my career but also as a person. Her ability to listen objectively, offer insight, and ask the right questions made the decision process much clearer. Can’t recommend her enough.”
Confidence. Clarity. Conviction.
In our 30-minute intro call, we’ll explore where you are, where you want to be, and whether coaching is the right next step. Even if we don’t work together, you’ll leave feeling like you can still be a high achiever without sacrificing your self esteem or sanity
